Client: Atomic Ski International
Atomic approached us to work on a facelift of the brand and to develop a new brand book. In our testing lab we were pushing the boundaries – how far can we go by working on such a strong and well known brand identity?
In 2011 we introduced the red atomic tag. Since then it has been placed on a wide range of brand items and products. We consulted the company in the development of key visuals for advertising campaigns and photo art direction. New sub logos and refreshing information graphics upgraded the brand’s performance. Step by step, we designed, improved, refined and re-designed a wide range of brand items including the new Atomic dealer catalogues. Also see the brand representation at the world’s largest trade fair for sports equipment and apparel in Munich.
Atomic sub-brands and technology logos
Branding on packaging, folders, dealer catalogues, stationary, etc.
Atomic branding on products, skiing gear, etc.
Atomic key-visuals for advertising, posters, POS stands, etc.