Client: friendship.is / IKEA
Ikea launched a festival to celebrate the 15th district of Vienna and to say “hello” to its future neighbourhood, in preparation of the opening of an inner city store. The festival spread its activities in- and outdoors with a welcoming and inspiring spirit. This character was captured by our festival design. It is based on a playful concept of 4 colours & 4 icons referring to a 4-week-program with 4 main topics. The modular design and simplicity enabled a varied application. It was a joy to witness how the design was carried out through the festival.
photos by Grafikum and friendship.is / Ian Ehmfestival concept by friendship.is